Creation 10

This is a painting by Renoir and is a very bright and colourful afternoon landscape of a park or field. It is also a poster for Warburton’s bread. The reason for this is because I instantly thought of a picnic when I saw this painting, which reminded me of sandwiches, a very common thing to take on picnics. I did not mess around or alter anything of the original painting, as I thought it was perfect and didn’t need changing.  I then found the Warburton’s logo and put it in the bottom right corner. I then made an orange rectangle in the top right corner with the same shade of orange as the original logo. Inside this rectangle I wrote “Warburton’s for your picnics”. The reason behind the huge and loud text was because Warburton’s like to have a lot of impact in their adverts, which is what I tried to replicate. I chose a personal favourite font of mine, Langdon, and this created the effect of two text layers. I then made the word Warburtons much larger than the rest of the sentence, so that Warburtons would stand out. I then moved the logo and the text to the left, as it was blocking a lot of useful space on the right, such as the two people near the water. I think this works well with their own tone, as Warburtons are loud with their adverts, which is what I have done by adding bright orange to a painting with only blues and greens. 

Creation 9

This is a poster for Horlicks, a malted drink. I used a Van Gogh painting again as I saw the perfect opportunity for a poster. I imported this painting into Photoshop, then desaturated it, as it was too rich in colour and contrast and would make it hard to read with text. I then put the Horlicks bottle into Photoshop and deleted the white background. I put it into the empty space of this painting and chose to add some text. Whatever text I wrote, font I chose, colour I picked, it would never be readable. I did not want to blur the image, because that would look bad considering it was a small image. In the end I chose a stroke, as it was easier and looks better than plain text. The purple on the outside is a relaxing colour and isn’t too harsh on the eyes, whereas the white text is very easy to read and doesn’t cause problems. The reason I chose Horlicks was because warm malted drinks like this are supposed to make you fall asleep faster and help you relax, and it has worked on many people. This is why I thought it was a good idea to incorporate this drink into this painting of two people sleeping in the hay. Also, if they were sleeping on a bed I may have chosen different wording, but sleeping on hay makes you think they have been doing hard work, which is why I wrote “long day.”

Creation 8

This is a very simple poster for Skittles and used the painting of Georgia O’Keefe to make it possible. It is very clear what the image is trying to say and is very simple. I first found the image and opened it in Photoshop. I raised the saturation by a little bit and also got rid of some noise that was in the original image of the painting. I then added a blur at the top so that the text would be easier to see and would not distract your eyes. I then added the word Skittles, but did not use the same font, as I do not have Helvetica 95 Black. I did, however, have access to another version of Helvetica which had the same bold effect, which was a lifesaver in this case. I added a stroke, as I saw on their wrappers they have many different effects I was not about to reproduce. I simply added a stroke and a drop shadow to add a 3D effect and to make the image look a little bit more professional. I then skewed the image by holding the Control button and pulling on one of the transform points, creating a skewed effect. I made a very slight alteration then rotated the image, to replicate Skittles’ style. I then added the same style of text underneath saying “Taste the rainbow!”, and gave it all the same effects. All in all I think the image works, as there is a clear link between the two and makes that quite clear. 

Creation 7

This image is a poster for Hartley’s Jam and is from a painting from Renoir. I found this image while browsing for pictures from a different artist and stumbled onto this. I thought it would make a great poster for strawberry jam, as there are strawberries painted by the artist. I first begun by adding to the saturation by a very small amount, then by selecting the strawberries and creating their own copy layer. I then raised the reds saturation on this layer, to make the strawberries more vibrant. I then found a Hartley’s Jam jar and took off the background. I then added many effects and Photoshop filters to it to make it fit into the painting, which took me a very long time to get right. I then added the jar into this painting, which then took me a while finding a good place for the jar. I then added text, and thought of no better than white to make it visible. It also matched very well to the image. I used the words ‘there’s always time for Hartley’s jam’, because this again makes the company feel like a person rather than a company, and makes the poster more approachable to the viewer. I added this to the corner because I felt there was no better place to put this text. Overall, I think because there is a direct link to the jam and the strawberries, the image is a lot stronger. 

Creation 6

This image was created from a painting from Renoir, and is a poster for Haribo. It is a painting of what seems to be a girl looking at the painter, so I thought I could add to it. I very simply found a Haribo packet on the internet and added it to this image. I then edited the painting by raising the saturation a very small amount. I then selected the hat from the paintings and made this a copied layer. I then raised the saturation of the reds, so the cherries would have more of an effect on screen. I then did the same with the green section, except I lowered the saturation of the greens so the text was more visible. I then added a sans-serif typeface and left the image alone for a while, concentrating on other things. When I got back to concentrating on this brief, I noticed that the sans-serif typeface was too serious for a sweets advert and didn’t match the tone I was trying to send out. I found some bubble text on the internet and added it to this poster. I then spent an extraordinary amount of time tinkering with the positioning of each letter and the colour of the text to make it stand out and be visible against the background. I think the image came out quite well, as the text is readable and the atmosphere of the image is very relaxed. 

Creation 5

This image used The Persistence of Memory by Dali to promote Aero. I really like this painting and thought it would be a waste of an opportunity to not use this painting and the ‘melt’ area of this image. My first thought was pancakes, and began to find a pancake logo. Once I found a pancake provider, Hungry Jacks, I realised that pancakes and melting did not really have that much in common. I then decided to do chocolate, one brand that sprung to mind as soon as I thought of chocolate. Aero have always created advertisements saying how their chocolates melt in your mouth, so I thought it would be a great idea to add Aero into this painting. I found the Aero Logo and put it into the painting. I thought it would be a good idea to put it in the back of the image and make it look like it is coming out of the light near the back. Because the back of the logo was white, my job was made much easier. I added a layer mask and rubbed out the edges, then proceeded to rub some parts of the actual logo out with a low opacity to make it look faded. Now it looks like it is there naturally, which is the effect I was going for. I then added a very elegant font to the painting and added very simple wording to keep the poster simple. The words read ‘mouth-meltingly good’. These words may not be grammatically correct in some sense, but works very well when creating food adverts, as people at home like to see companies as normal people instead of huge companies. I made this text green, as it matches the bubbles in their logo and is their signature colour as well as contrasting well with the background. I then made some final adjustments to the painting where I made the light parts lighter and the darker parts darker, i.e., playing with the levels function of Photoshop. I think this is a very simple image and works well in promoting Aero. 

Creation 4

This is a poster I really like purely because of the use of colours and how they matched the scene. This painting was also created by Van Gogh, and is of a wheat field. I instantly thought of Weetabix, as they are a wheat grain cereal. I first made the saturation and contrast higher on Photoshop before doing anything else to it. I then found a very high resolution image of the logo, and then put that into Photoshop. Because it was a professional logo image, it was very quick for me to delete the background and put it into this painting. I then added some text, and had to think of something that would be inspiring, as the cereal is a breakfast food and is supposed to energize you. I also wanted to create this in a bold font, as that would really send the message of waking up and to get rid of sleepiness. I chose Bebas Neue, a very bold font, and made the text yellow, the same as the wheat field. I then added a drop shadow onto both the logo and the text. I added a drop shadow onto the logo because it gave it a less tacky feel and the drop shadow on the text so it would be more readable. I really like the use of colour that was used by Van Gogh, and I also like the way my yellow text combines with the blue night sky. Everything contrasts very well in this image and works perfectly.